PROJECT
Dubai Blockchain Week
ROLE
Creative Direction
DATE
March 2022
TEAM CREDITS
Yitzen Lien
Juho Pelttari
Binance Blockchain Week was organised across a 3 day period in March of 2022. This tech conference targetted at industry professionals and fans alike, brought the community together with 105 speakers and 16 key sponsors.
Dubai BBW was the first major offline event post-Covid, and continues to be the largest industry-wide crypto conference, drawing a sold-out crowd of 2,500 attendees each day. The event was simultaneously live-streamed to over 1.5 million people worldwide, garnering more than 80m Twitter impressions.
Marketing was done through all social and paid channels,
generating over USD2.9M ticket sales, with an NPS score of 8.77 of 10.
Teaser Video
