PROJECT NAME
5th Anniversary
ROLE
Creative Direction
DATE
July 2022
TEAM CREDITS
Xinying Lee
Juho Pelttari
Developed the themes for the celebration of Binance’s 5th Anniversary, around the idea of celebrating the Past, Present and the Future. This campaign was executed across multiple digital and social channels, culminating in an offline event in Paris, France on the 14th of July.
Within three months from concept to realisation, creatives including the logo and art direction were developed, including digital banners, POAPs, exclusive VIP merchandise, video/motion and event design.
The live event was streamed to over 64,000 viewers (with approximately 30,000 new users), garnering more than 8,000 new subscribers across social channels.
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