PROJECT
Primavera Sound
ROLE
Creative Direction
DATE
June 2022
TEAM CREDITS
Yitze Lien
The partnership conversation was done in collaboration with the local EU marketing teams for Binance to be a key sponsor for the Primavera Sound event in Barcelona and Porto. With the partnership in place, the creative team was tasked with the conceptualisation and design of all creative touch points, such the event booth, NFT launches and digital campaigns including videos and social content to promote the event.
The strategic sponsorship secured 206 press articles, with more than 7,000 NFTs claimed by new users, driving +11.9% more registrations in Europe during the week of Primavera.
Custom POAPs and NFTs were created for participants of the event
