PROJECT
Binance Singapore Rebrand
ROLE
Creative Direction
DATE
October 2021
TEAM CREDITS
Clement Trudoux
Janelle Qua
Due to regulatory restrictions and complexities of operating crypto exchanges globally, the challenges Binance faced in Singapore were no exception.
In order to comply with local regulations and to diversify risk, a new brand strategy had to be formulated in partnership with the legal team – and with it, the development of an independent consumer facing identity.
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