PROJECT
Binance Pizza Day
ROLE
Creative Direction
DATE
May 2022
TEAM CREDITS
Alex Alves
Yitzen Lien
To celebrate the annual Bitcoin Pizza Bitcoin day, the social team at Binance devised guerrilla marketing plan to hijack two pizza shops in Cannes and Paris, with a surprise appearance by CZ as your very own server.
In conjunction, a digital marketing campaign was developed to promote and support the activation through the promotion and giveaway of exclusive NFTs commemorating the event on Instagram, Twitter and LinkedIn.
The creatives and summary video across 42 posts on social channels received 21 million impressions, with approximately 609k engagements.
